from Lifestylist® Suzanne Felber
Concierge
Do You Foursquare?
Jul 24th
Have you discovered Foursquare yet? It’s another form of social media that’s catching on like wildfire and is as entertaining as it is informative. To “play” you need a smart phone that supports apps. When installed, the app uses the GPS of your phone and let’s you know what stores, restaurants, etc are nearby. You then check-in, can add comments about your experience, and what’s really unique about this app is that you can also share what you wrote to your Twitter and Facebook accounts. Because of this you can make one entry and update three of your forms of social media.
The game part of this is every time you check in somewhere you receive points, and the points add up to award you different badges. If you frequent a particular location a lot you can become the “Mayor”, and some establishments give special rewards and perks to their mayors.
Check out our recent Foursquare entries on our Twitter page, @lifestylist, or better yet follow us and you can get our updates immediately.
Music Movies and Moonlight at the Nasher
Jun 19th
The good and bad news is that this Lifestylist® is super busy! Lots of new homes to design and give the Lifestylist® Designed touch to, products to develop, animals to rescue… there just never seems to be enough hours in the day. Life seems to be moving at warp speed, and before you know it summer is gone and I never took advantage of some of the great events Dallas has to offer.
When I heard about the series the Nasher Sculpture Center is holding this summer I decided it was time to slow down and take a night to sit under the stars. The ’til Midnight at the Nasher series is such a great idea – every third Friday through October you can go to the Nasher and enjoy a concert and movie in their garden. If you haven’t had the opportunity to visit the Nasher it is a must see, and their garden is complete with beautiful works of art that are a joy to experience. You bring your own blankets to sit on, and beverages and food are available from the Nasher Cafe catering services provided by Wolfgang Puck.
Every evening is a different theme, and last night was the Wizard of Oz complete with a showing of the film. Emerald City – a 14 pc band entertained us and had everyone on their feet for most of the evening. The theming also carried through to specialty drinks such as “The Great and Powerful Oz”, “Flying Monkey” and “Over the Rainbow”. The very talented Lisa Stewart does a lot of photography for the Nasher, and she was in the know enough to pre-order a picnic basket for us which was an amazing deal. A bottle of great wine, salads, cheeses, bread and strawberries with a decadent dark chocolate dipping sauce made me a very happy participant in the evening.
Another great opportunity was that a guided tour of the Nasher was included as part of this event. Other museums in the area including the Dallas Museum of Art and Crow Collection made this event a true block party and you could take a progressive museum tour through all three. We had so much fun I did something that I’ve been thinking about doing for quite awhile – I became a member! This is the best way to truly take advantage of all the Nasher Sculpture Center has to offer.
It was so much fun to see young and old, people from every walk of life coming together to celebrate the arts. I can’t wait until next month, and now I’m hoping my kids and grandkids will be able to come and enjoy an evening as well.
Lifestylist Speaking Engagement in Las Vegas
Apr 11th
My bags are packed and I’m almost ready to go – tomorrow I’m off to Las Vegas to be a speaker at the 20th annual MHI Congress, and of course I made my reservations with the help of my Travelocity Gnome.
Held every year in Las Vegas, this convention brings together that biggest and brightest names in manufactured and modular housing. This year keynote speakers will be Jim Clayton – founder of Clayton Homes and Harold Gross of Market Research Answers so I know everyone that attends will leave with lots of great new information to grow their businesses with. I’m honored to to speaking in from if this group for the 7th year and I hope to be invited back for many years to come.
This year I’m speaking on how a Lifestylist approaches the fast paced world of Social Media. I bought my first domain name in the early 90′s and I’ve always been intrigued with this very cost effective way of doing marketing. Now I have expanded the Lifestylist Brand to include a presence on various blogs, Blogger, LinkedIn, Twitter, Facebook, FourSquare,Yelp and You Tube. Is it worth the time investment to manage and update all of these? Absolutely! One of my great new clients, American Custom Builders found me through my Lifestylist Blog so I feel investing the time in keeping up with Social Media pays dividends to my brand and my business.
If you happen to be in Las Vegas next week, come and join us at Caesar’s Palace. If you mention that you read this I’ll give you a copy of my new Do-it-Yourself Guide to Social Media and Networking. See you there!
Lifestylist Marketing Article Published
Apr 2nd
What a busy Spring already! Houses to design, design centers to merchandise, and lots of great marketing ideas to talk about.
Last week I headed to Tunica, MS to attend the South Central Manufactured Housing Show which is held every year at Harrah’s Tunica. Considering the economy, the turnout was fantastic and it was fun to catch up with people I hadn’t seen in awhile. Let me tell you, the homes on display were not your grandma’s trailer – these homes compete in design and quality with any comparable site built home.
If you were not able to attend the show, MH Marketing Sales Management has my review in their virtual magazine and there is also a link to tell you where you can view the over 500 photos we took of these very exciting homes.
Please take a look and let us know what you think!
Best Buy vs Apple Stores
Mar 20th
There is a very simple way to earn my dollars and loyalty as a customer – simplify my life and I’ll be a customer for life. With as hectic and time challenged as we all are, our time is one of our most precious commodities and something I don’t like to waste. Helping to make my life easier and less complicated is what a great Lifestylist, marketing program or customer service department should be all about. To show this, I want to talk about two competitors and how they handle the customer experience.
Best Buy has spent a fortune advertising how they understand the customer and their lifestyles, and they are there for us to help us make the right decisions in our electronics buying dilemmas. They started their “Geek Squad” which is supposed to help customers in their homes or online – for a fee of course. To be honest I had stopped buying at Best Buy because of their sales teams lack of knowledge, and every time I went in and needed help there never was anyone in sight to help. But my grandkids were coming to visit and my television projector that I had bought through NewEgg and have had for years died. I ordered a newer model online and when I received it found out it was a projector, but couldn’t be used with cable. Called them, they were wonderful and immediately issued a refund and a call tag so I could ship it back. This didn’t leave me with enough time to replace before my company got here so went to my local Best Buy to see what they had. After looking at them and trying to decipher what my options were I made a decision and of course – it was mis-marked and the price was actually $200.00 more than the tag said. They wouldn’t honor the price shown, but again I was time challenged so went ahead and bought it. By this time I was working with the manager trying to get them to honor the price, no luck on that but he did talk me into the extended warranty which included one bulb replacement which I knew was an issue. Bought it, got it home in time to hook it up, all was well with the world.
Fast forward 7 months, and the bulb is going out. I call the number on my warranty policy and was given to the parts department after 4 attempts to get connected to the right department, and they didn’t have and couldn’t get a bulb for my model. The warranty is supposed to be “repair or replace” so they try and connect me to customer service where I get disconnected 3 times. At this point we are going on over 2 hours on the phone trying to get this resolved, and remember I was looking for a way to simplify my life. When I finally ask for and talk to a manager… wait for this… they tell me I have to find a place to buy the bulb, pay for it and install it myself, then send them the receipt and they will reimburse me! The only other thing they would do is I have to take the unit into the store, they will ship it off, then they will try to find a bulb, and it could take up to three weeks. Even though they know the part number they won’t look for it until I send the unit to them. Best Buy, and Kevin, Mary, and Daniel who totally wasted my time on a beautiful Saturday – you failed me and every other customer who walks through you doors.
Now let’s look at the Apple Stores. If you have never visited one you need to – I just can’t say enough good things about them. The people who work their are obviously treated well and love their jobs because they couldn’t be nicer, and more helpful. My favorite example is when I was in there having a lesson the other day a gentleman rushed in and asked one of the sales guys for help. Said was from out of town, had an iphone that he hadn’t even purchased from Apple and it had crashed. Oh – and the store was packed like it always is. The sales person said not a problem, leave it with us for 10 minutes or so and we’ll see what we can do. The customer came back, the phone was fixed, no charge to customer and Apple picked up another Customer for life. Apple is there to simplify your life, and they sure have been able to do that for me. I have the confidence to know that when I buy from Apple I’ll have a team of geniuses ready to help me succeed in my marketing and life tasks.
It really doesn’t have to be that hard – if you show that you truly care about your customers it will show. Not once did I get a “sorry you are being disconnected”, “let us try to find that for you”, nothing from Best Buy. They took my money and ran.
The great lesson for me and if there is a silver lesson in all of this it’s that everything should start and end with the customer. I do appreciate the customers that support Lifestylist Design and I consider them a critical part of our success. I know Apple understands this as well which is why if it’s a product I can’t buy from Apple, I’ll be buying online and not from a company (Best Buy) that doesn’t appreciate my business.
Lifestylist Marketing by a True Lifestylist
Mar 13th
What makes Lifestylist Marketing different from other forms of marketing? In our case it’s because the base information that we market around is someone’s lifestyle. To understand that buyer’s needs or expectations we go to places they would go to, shop where they would shop and read what they would read. This includes our extensive research on the travel and leisure industry, and participating in events that would attract the buyers that our clients are hoping to attract. We are definitely more than a design firm, and one of our strengths is our relationships outside the design arena.
We are now busy planning for the Super Bowl that will be coming to Dallas sooner than we think! The Gaylord Texan is the official hotel for the Dallas Cowboys and our relationships with this amazing hotel will help our clients experience this event in a great way. For anyone coming into Dallas that needs recommendations on where to dine or what to see, we are the people in the know that can make that happen. Lisa Stewart of LAS Photo is another one of our great resources and her team can help capture your special Super Bowl memories in photos. Event planning? Extraordinary Events and Design are the people to call.
We’ll be sharing more of our resources in the future – contact us and let us know what your needs are and how we can be of service at answers@lifestylist.com
Lifestylist Concierge Services
Feb 11th
The NBA All Star Game has come to Dallas, and the Lifestylists are here to make sure that your weekend in Dallas is a complete success. Trying to get reservations at a special restaurant or looking for ideas on how to shop until you drop? We can help make your dreams come true. Catering services also available.