Lifestylist® Marketing Ideas
from Lifestylist® Suzanne Felber
Re-Defining Country Curtains
Jun 7th
Sometimes it really pays off to keep an open mind. I had the manager of the Rochester Country Curtains call me about the Ronald McDonald Homearama House I’m doing with @Home Builders, and express an interest in being included in the home. The name scared me because the home is anything but country, but I told them to send me a catalog and I’d take a look.
What a pleasant surprise! The colors were right on trend, the styling was beautiful and the prices were great. They have been an absolute delight to deal with as well, and I’m looking forward to seeing everything installed.
I admire Lisa Garza of the Next Food Network Star
Jun 6th
I just don’t understand the firestorm around Lisa Garza and the fact that Gasp! she likes to dress well, look professional and act like a manager. Seeing and watching her has made me rethink my image – are “casual days” really such a good thing?
Food Network loves to show the voluptuous Sandra Lee of Semi-Homemade Cooking by Sandra Lee in costumes (I just can’t bring myself to call them just clothes) that have included flowing sleeves dragging in food and long hair swinging freely over the food she’s preparing. There are a few “stars” that could probably use a stylist or new stylist. Sandra Lee got an Emmy nomination for hairstyling? On a food show? I would be so proud.
The one thing that they really didn’t go after Lisa Garza for were her skills and her food. It was the first challenge and she wasn’t eloquent about her “platform” but I’m thinking that will be something that will evolve.
If you want the truth about Lisa, read what Nancy Nichols at DMagazine has to say. I know and respect Nancy, and trust me she won’t write it if it ain’t so. Nancy is a food critic and has known Lisa for awhile.
No matter what happens in reality land, Dallas knows the real Lisa and will stand behind her. Great food, great style, period. What else do you need?
Lisa Garza debuts on the Next Food Network Star
May 30th
I am so excited that Dallas Superstar Lisa Garza has made it to the finals of The Next Food Network Star!
I’ve been fortunate enough to meet her and experience her food, and she not only deserves to be on the show she deserves to win.
The first time that I noticed Lisa it was at a Savor Dallas event that her restaurant was participating in. She has such great style – every time that I’ve seen her it has been with her wearing one of her signature aprons that I love. She just has such a great presence, and seems to understand what it takes to be a public presence. I can’t wait to see the show and see how she does!
Lifestylist Design – It’s all about You
May 26th
Happy Memorial Day! This was a wonderful family filled one for me – I drove up to Oklahoma City to spend the day with my parents, sisters, and their families.
This month I’ve been very busy doing model homes across the country for Patriot, and also working on my new Lifestylist Design products that will be launching in January. It’s been really exciting to see the Lifestylist program come full circle, and to see how people have embraced the concept and made it their own.
My sister is the perfect example of what Lifestylist Design is all about. It should be about you – your life, your loves, your discoveries, not some designer or other persons interpretation of how they think you should live. I was finally able to get up here to see the new home that she and her family have been working on, and it’s spectacular! And the best thing about it is that when I walk in the home, or even when I drive up to the home there is no question that this is an active outgoing family who loves life and are individuals. From the start my sister refused to get “typecast” into a specific style or theme. Instead she incorporated things that they saw on various trips, items that were gifts on very special occasions, and was wise enough to encourage her subcontractors to be partners with her on this journey. The result is a marriage of craftsmanship and character that will never be replicated the same way again, just as my sister is a one of a kind.
“Rules” are meant to be broken, especially in the design world. The next time someone tells you what you can or can’t do with your home tell them that you practice the Lifestylist Design philosophy where what you love is never put in question.
Puppy Love
Sep 23rd
Life is never dull when you live in an Idea Factory. I was working in the garden last weekend and saw two grown dogs and a puppy running along the other side of the street. The Idea Factory is on a pretty busy street, so I was concerned when I saw them decide to cross the street. The two older ones made it, but the puppy wasn’t fast enough and got stuck in the middle of the street with cars whizzing past her on both sides. She finally gave up and just sat in the middle of the street and cried. The two older dogs kept going, and I knew she wasn’t going to make it if she stayed there so I picked her up and brought her in.
She had a small wound but seemed more scared than anything, and she was just a baby. With two older dogs who had both shown up here pretty much the same way I knew we couldn’t have another dog so I set about trying to find her owner or someone who would adopt her with no luck. So it looks like Rosebud is going to be the newest member of our family.
I’ve always been a cat person, and when the other two dogs came to live with us they had some age on them, so being around a puppy is a new experience. Puppies may be cute, but they are an incredible amount of work! I swear Ms. Rosie has Great Dane in her – her paws are huge, and she has this long skinny tail which feels like a whip when she’s wagging it. I don’t even know where to begin to start housebreaking her, so for now she has limited inside privledges.
The holiday and gift giving season is coming up quickly, and I beg any of you that think giving a pet as a gift will remember that it is a life long commitment for someone, and that every shelter and rescue group that I’ve contacted has more animals than they can possibly take care of – please consider and older, loving animal that is trained and needs a loving home.
Home is the Most Important Place in the World
Sep 12th
I am crazy about IKEA’s new ad campaign – Home is the Most Important Place in the World, especially since it is exactly what I believe, build my life and my business around. The photography of the campaign as always is spectacular, and love that some of the images are of “trailers”.
So besides the possibility of it being someone’s most important place in the world, what is a trailer? My definition is that it’s probably one of the most misused terms in regards to housing, and technically describes a recreational vehicle more than a manufactured home. Todays manufactured housing is not made to be moved once it is in place, and should be set on a permanent foundation.
Trailer parks and house trailers became popular in the 1950′s when people who’s lifestyles were more mobile were looking for a way to take their homes with them. A hybrid of a travel trailer, these original units were inexpensive and in 1956 technology made it possible to build a 10ft wide unit offering the homeowner more space, and making the unit more spacious for spending longer periods of time in. A “trailer” was typically a home that could be pulled buy a car or truck, but the mobile homes that became popular in the 60′s had to be pulled by a professional truck company.
But I’m getting ahead of myself. The winds of Katrina brought a new version of the trailer into our lives – the FEMA trailer. They were everywhere in the news, and it was our government’s answer on how to house the people who had lost their homes. The manufactured housing and recreational vehicle companies stepped up and did everything possible to provide the homes – it was a time in my life I’ll never forget. I worked with Patriot Homes to furnish 2,500 homes, and I only hope that whoever received them is enjoying them.
Now two years later there is a lot of discussion about Formaldehyde in the FEMA trailers, but the homes that they are discussing aren’t to my knowledge the manufactured homes, but the recreational vehicles. Just another example of how much difference a name can make.
I love trailers – that’s why I’m the Trailer Diva. But my idea of the ultimate trailer is an Aluminum bullet from the 60′s that I have lovingly restored, not a manufactured home. My dream manufactured home will be the one that is on some land in Arizona – stay tuned!
The Long Road Home
Sep 5th
It’s hard to believe that Katrina roared thru all of our lives over two years ago. Living in Dallas, you may not have thought this would affect me as much as many living on the Gulf Coast, but when your parents have found their calling in doing disaster relief and you received a call from them in their Salvation Army canteen outside New Orleans and the Super Dome it gets personal. They were focused on feeding people in need and I was focused on the images that were floating across my television screen showing how life threatening the situation was. I couldn’t be more proud of my parents and the work that they do, and after spending a few days when I can volunteering with them, I don’t know where they find the energy and strength.
My parents have always been great role models, and if there is one thing I know about and have a passion for, it’s housing. My mother can cook for 2,000 as easily as she can cook for 2 – a gift I wish I inherited, but instead my passions tend towards making a house a home.
When someone loses their home, and in a lot of ways their identities – how do you move forward? Katrina not only swept away people homes, she also stole their memories, and in some cases their futures.
Rebuilding Mississippi and the Gulf Coast has gotten personal for me. From having the opportunity to visit Biloxi, Gulfport, and other areas that were ravaged by the storms, I’ve been able to hear the life-changing stories first hand and to see how these determined homeowners can’t be kept from the communities that they love.
Food as an Art Form
Jul 3rd
Have I mentioned lately how much I love my Job? As a Lifestylist I spend a lot of time researching trends and ways that I can help consumers enhance their quality of life, so researching foodies and food trends is a large part of what I do. Last week I attended the Texas Restaurant Association’s Southwest Foodservice Expo, and as luck would have it Duff Goldman, The Rock Star host of Ace Of Cakes was one of the speakers! People have asked me if I go everywhere with a photographer – as a matter of fact I do any chance I get attend events with Lisa Stewart of Lisa Stewart Photography so I can capture images to share with you all. Thanks to her I was not only able to get some wonderful shots of Duff, I was also able to go behind the scenes and see what he’s like without an audience in front of him.It’s wonderful to now know that Duff is not only fun to watch on his Food Network show Ace of Cakes, he also has an amazing amount of experience and credentials to back up the fact that he’s one of the most talented cake designers today. His loyalty to his employees – most were friends before they joined the business – talent as a true artist as well as the gift to not take himself too seriously has moved him to the top of my favorite chef list. As we all know, Food Network has been moving towards having personalities instead of chefs hosting their shows, but with Duff’s background of attending the CIA Greystone (and not as a weekend course like others we know) and working at the celebrated French Laundry, this chef is more than fluff.I’m also in love with this man because so many times when you attend an event like this the speaker does their thing then disappears, but not Duff. He not only walked the aisles meeting everyone and being very gracious about it, but he also interacted with the various vendors and was extremely approachable.Duff is the perfect example of what the Food Network needs more of – great role models for the future of the food industry. I’m looking forward to watching the new season of his show which starts in a few weeks!
Junior Lifestylists – The Next Generation
Jun 11th
It’s amazing sometimes how kids “get it” more than most adults do. This weekend I spent time with my favorite Lifestylist® – Jenna. She understands how rooms should be designed around the interests and Lifestyle of the client and her room is the perfect example.
With Jenna, it’s all about pink and ponies. If it’s a pink pony, even better. She has taken a personal interest in designing her room and has done a remarkable job. Her Mom let her choose her own furniture, bedding and lighting and it’s ideal for what she needed. A bunkbed with bookcases houses her growing book collection and the top bunk has become the “stable” for her ponies. Wall shelves allow her to organize her other collections in a neat manner.
Kids rooms should be about kids. A place where they can dream, learn, grow, and above all, a room that’s all about them.
Living the Urban Life
May 25th
About five years ago I decided to move from the foothills of Tucson Arizona to Dallas, Texas. I loved my life in Tucson but most of my time is spent flying to help different clients so I needed a city that was in a central location and economical to fly in and out of. When searching for my new home I had hoped to be able to combine my living and workspaces, and to be able to house my growing collections of props, antiques, and tabletop items. A loft would have been ideal, but I yearned for a yard for the animals and a garden for me.I love being able to shop for homes (or just about anything) on the internet. You can look 24 hours a day and don’t need a Realtor or sales person to tell you what you want or need.With The Home Idea Factory it was love at first sight. I get all of the benefits of city living – I can see the buildings of downtown Dallas from my roof -but I’m in one of the first neighborhoods that was built in Dallas so I have beautiful mature trees, wonderful architectural gems around me and a melting pot of cultures. My new nest was a printing company that was built in 1941 and not much had been done to it so it was a clean slate for me to make my own.It’s wonderful to be able to walk places, and now I can’t imagine living anywhere else. I started the City Lifestylist to share all of the benefits and challenges of urban living. Being a Lifestylist is about living the lifestyle that suits you, and living in the Idea Factory is the perfect lifestyle for me.